Charting a New Era: CBIT’s Bold Strategic Plan to Elevate Families and Enrich Futures

As CEO of the Child Brain Injury Trust, I am extremely proud and excited to share our bold and ambitious roadmap for the next five years, Elevating Families, Enriching Futures. This strategic plan isn’t just a guide; it’s a powerful commitment to growth, resilience, and impact for the thousands of children affected by acquired brain injuries (ABI) across the UK.

With over 40,000 children, young people, and their families each year navigating the life-changing effects of brain injury, we have a clear mandate: to reach further, innovate faster, and support families with unmatched compassion and resources. This plan signifies our leap forward to build stronger support networks, increase awareness, and deepen our partnerships, placing families at the heart of our plan— all to create brighter futures for the community we serve.

 

A Vision to Transform Lives

This new era for CBIT is built on our strong value base that inspired us to push boundaries: integrity, compassion, innovation, and reflection. Together, these values drive our mission to make the journey for families affected by ABI not only manageable but empowering. We envision a future where our support reaches every family in need and every child has the resources to thrive.

Our Strategic Growth

Over the next five years, we’re setting our sights on growth that reaches every corner of the UK:

  1. Expanding Comprehensive Services: From early intervention to counselling and community inclusion, we’re scaling up with a wide-reaching, holistic approach. Virtual support and community-based resources mean that no matter where a family is located, they’ll feel the impact of CBIT’s dedication to their well-being.
  2. Raising Our Voice in Advocacy: Our goal is to become the loudest advocate for children and young people with ABI and their families. Through powerful campaigns, partnerships with healthcare professionals, and targeted awareness, we’re ensuring that ABI gets the attention it deserves—so that families have the support they need from the start.
  3. Building a Future-Proof Foundation: We’re growing with purpose. This means diversifying our funding sources, creating sustainable revenue streams, and developing our organisational resilience to ensure we’re here for families now and in the future.

 

Join Us on This Exciting Journey

This strategic plan is an invitation to be part of something transformative and you can read our full plan here. Whether you’re a supporter, partner, or simply passionate about helping children and families thrive, there’s a place for you in this mission. Join us as we embark on this era of unprecedented growth, innovation, and impact.

Together, let’s elevate families and enrich futures—creating a brighter tomorrow for every child impacted by brain injury.

 

Lisa Turan – CEO, Child Brain Injury Trust.

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